Eve Morris, Sally Crimes and Issy Hart ask "Is the use of Government ‘quotas’ the best way to close the gender gap? With all its efforts to address the growing problem, are they simply missing the point?"

In this CoSkill white paper, we argue our belief that, actually, the Government should be looking to improve equality in the family home first in order to resolve this deep rooted problem.

Why do we pay more for convenience? Why can the same product cost so much more, dependent purely on where it’s bought? Have we reached the point where ‘convenience’ pricing is only convenient for retailers?

The CoSkill team went shopping... And found some key differences in the price of similar products, simply sold in different environments. Find out what we paid a 377% premium for and how to avoid it.

 
A growing collection of white papers, insights, infographics, statistics, photos, videos...

We spend a lot of our time immersed in statistics, visualisations of information, graphs, presentations, spreadsheets and charts. And so many of them are dull!

We agree that strategy has to be based on tangible information. But we completely dispute that the same information can’t be fun, interesting and creative. This collection samples some of the best we’ve found along the way.

Some are CoSkill originals, others are simply things inspiring us. Please remember that everything here has been created by someone and is therefore protected. Found something you love and think we will too? Send us it!

The polarised High Street
We examine the future of retail and the imminent polarisation of global 'High Street' shopping. This white paper references our recently launched 'CoSkill HNW Panel' and makes for an interesting consumer story.
http://bit.ly/njIoOE
Simplicity versus complexity
CoSkill consultant Ali Akinci examines the growing issue of complexity, asking why some notable companies (like Apple Inc.) are changing consumer behaviour through embracing simplicity instead.
http://bit.ly/rdZBpO
 
Google A-Z
Every quarter CoSkill, tracks the most popularly searched terms on Google UK. From A to Z, we’ve listed the top four (instant) search results obtained in September by pressing a single alphabetical key on your keyboard i.e. just the letter ‘A’.
http://bit.ly/p5yb2K
CoSkill Loves
In this video, created by us, we take a sneak look at what we love here at CoSkill. A truly people focused business, this short video gives great insight into who we are, what we like and what we love! All in under a minute!
http://bit.ly/ol9CZ8
Open letter to Vince Cable
Our open letter to Vince Cable, Department for Business Innovation and Skills - asking tough questions about UK enterprise, growth and if the UK Government is truly helping the economy advance.
http://bit.ly/nBrQgL
 
Should you offer free WiFi?

We help owners of consumer facing businesses decide whether or not to offer their WiFi connection to customers, free of charge, using an original CoSkill flow diagram. What do you think? Do you agree with us that WiFi is a core staple?

http://bit.ly/powaDM
A very social execution...

One of the questions on the tip of every tongue just now is surely: would the News of the World scandal have happened without Social Media? CoSkill's Issy Hart sets out to examine exactly what happened, determining social media's role.

http://bit.ly/rqn3tF
Social Companies
This CoSkill infographic looks at who’s doing what - how many of the brands we know and love (FTSE 100, FTSE 250 and Fortune 500 companies) are using Facebook, Twitter and LinkedIn for business?
http://bit.ly/kc72g3
 
Sick Days
We investigate the true cost of sickness to the British economy. What does it cost industry every year and what else could we do with that money? This infographic - created by CoSkill - answers those exact questions...
http://bit.ly/jb9zMl
Trust and collaboration

Whenever we’re asked to advise on the one main, or primary, thing to get right when encouraging collaborative DNA in the organisation, we invariably always say trust. Collaboration can always happen without trust but not effectively.

http://bit.ly/qOQvTk
People Power

It’s no surprise that employers and employees look for different things in each other. But how big is the difference? What does either party value the most? This CoSkill infographic brings you the answers.

http://bit.ly/iGO4gS
 
Measuring success

When does a good marketing campaign become a great business success? What is the first thing you consider when planning a marketing campaign? In this CoSkill strategy paper, we examine principles of marketing measurement.

http://bit.ly/kRTVlC
B2B and B2C is dead...

This white paper examines what companies and brands must do now to stay relevant in the rise of the stakeholder consumer. Business consulting, digital media and consumer marketing must work in partnership.

http://bit.ly/m37Duw
Analysing the FTSE 100

Question: If you bought one share in every company on the FTSE100 that has been listed on the index for the last five years what would your net return have been? This (slightly shocking) CoSkill infographic has the answer!

http://bit.ly/rsVdIC
 
Why do we buy?
With billions of different products to buy - from millions of online retailers - we’ve more decisions to make than ever when buying (almost anything!) online. So why do we buy? This CoSkill infographic investigates...
http://bit.ly/iIIPHH
In 60 seconds
From what we do, to who we are and what we believe - this short video will give you an honest first impression of CoSkill. It's fair to say we're different - but if you think there may be chemistry, please get in touch.
http://bit.ly/nkKxxK
Good social, bad social
The recent riots in the UK have called in to question the ability of the British Government and the police service to engage with communities in person, let alone using digital tools and social networks. Eve Morris investigates...
http://bit.ly/r4xK7v
 
 
 
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